ATTENTION: Speakers, Authors and Consultants 

Stop trading time for money, so you make money 
even when you’re not speaking or working with
clients.

SECRETS REVEALED!

Be one of the first 20 people to
respond before July 22, 2008
and also get a 15-minute personal
coaching session with me to help
you find your Niche with laser
focus.

Here’s the “secret weapon”
that gets you more business
and recognition as an
Expert . . . guaranteed! 

Clients come to you and stay
with you.  That means you get more
clients in half the time and with half the
effort.

Get the insider secrets and proven strategies that are virtually unknown except to top corporate marketers. 

Special limited time offer - Be one of the first 20 people to respond before July 22, 2008 and also get a 15-minute personal coaching session with me to help you find your Niche with laser focus. (Value: $97)

From: Jan Wallen
Date:

Dear Friend,

Niche-ing your business could change your life. I know. I’ve been in the same place myself. When I started my first business, my sales and income weren’t what I wanted them to be.

Sometimes I had so much business that I couldn’t do another thing. There was no time for marketing, and even if I did do marketing, I couldn’t work with more clients. Then all of a sudden, business slowed down and I didn’t have enough clients or work – or income. It seemed like it was always up and down. And, of course, my income was also up and down. 

It took me a long time to do the marketing, create marketing materials and sales presentations, and follow up. Every time I spoke with a new prospective client, it seemed as though I was re-inventing the wheel. I had to create a new letter each time I sent information to a prospective client. And for all of that time that I wasn’t working with clients, I wasn’t making money. 

I started looking for answers. To do that, I did a lot of reading, and asked the Experts themselves. Everything I read and what everyone said was summed up in one word – “Niches”. Then I followed their advice and found a Niche. When I saw what a positive difference it made for me, I decided to create this complete 7-step system called “Riches Are Niches™” so you can learn everything I learned. Even the insider secrets. You’ll learn it all a lot faster than I did. Guaranteed.

Here’s what happened when I picked my Niche:

After I picked my Niche, whenever I gave my 30-second introduction or told people what I did, they immediately said: 

• “Oh! I know a speaker you should talk to. He wants to do exactly that – make money even when he’s not speaking. He also wants to get more than one speaking engagement with each organization he speaks to. I’ll give him your name and number.”
   

• “Do you know about SpeakerNet News? It’s a newsletter especially for speakers. It’s an excellent newsletter, and you can also advertise there.”
   

• “Oh! You work with speakers to Turn What You Know into Cash Flow Now™? I want that!"

My business didn’t turn around until I picked my Niche.

As soon as you pick a Niche, you give people a frame of reference for referring people to you, for telling you about resources, and perhaps hiring them. You don’t have to wait, or get referrals that don’t work out.

If you’re an entrepreneur, it’s no secret that the quickest way to get a steady stream of clients and gain recognition as an Expert is to pick a Niche, and “own” that Niche. That is, be known as the absolute Expert in that area. Like Tiger Woods, Stephen Covey, Jack Canfield, Mark Victor Hansen, or Jay Abraham. 

In fact, many say that Experts earn at least a million dollars a year, every year.

Just imagine, with one key step, you could go from relative obscurity and one of many who are doing the same thing to having thousands and even millions of people knowing who you are – and hundreds or thousands rushing to their bookstore or Amazon.com to order your book. One business owner told me that her business was slow for a couple of years, and didn’t turn around until she picked a Niche. And it hasn’t slowed down since.

Three things you need to
know to be the Tiger Woods
or Jack Canfield of your field.

What do you need to know to pick a lucrative Niche? Well, assuming you have skills and expertise, and are committed to being successful, you need to know three things:

1. What your skills and expertise are – what you do easily and well, or your Brilliance

2. Who you like to work with that you can find in groups – lists, professional organizations, networking groups

3. What people can afford to pay you enough that you can live comfortably and easily contribute thousands to charitable causes

Get insider information and specific techniques and resources – without searching for and reading volumes of information, and without trial-by-error and do-it-yourself learning and mistakes.

For those three critical pieces of information, entrepreneurs spend hours and hours and countless dollars finding sources, only to find that there’s a lot of hype out there. They first try one person’s method, then another, and yet another, and they still don’t know what really works, and they’re still not making the money they want to make. Clients come and go, business is up and down. They’re still not where they want to be.

Now -- you don’t have to spend all that time yourself. You can get the same insider knowledge at a fraction of the cost with my Riches Are Niches™ -- Find a Niche & You’ll Be Rich™ ebook, the companion guide to the Riches Are Niches™ teleseminars, which contain these three critical pieces of information and much more.

You get insider information on many types of Niches you could have, including categories like Speakers, Authors, Accountants, Attorneys, and Doctors, and many, many more. And you also get insider information on types of Niches you could have even if you don’t exactly fit one Niche. For example, you’ve worked in many areas, had a number of jobs, have many talents, and don’t want to work with people in only one industry. There are proven ways to find your Niche, even if it seems impossible. 

You get a long list of specific Niche categories like (and this is only a sample of the list):

You also get a full set of worksheets to fill out for your own expertise and your business. Each worksheet gives you questions and then the ebook shows you how to put all those answers together so you match up your Brilliance with the perfect Niche audience for you.

Proven in teleseminars and coaching
so you get what really works

There’s no better time to order your copy of Riches Are Niches™ – Find a Niche & You’ll Be Rich because the new year is about to start, and you can make 2008 your best year yet – starting January 1st, or even sooner.

Now you might be saying:

•   “I’ve already tried to pick my Niche, and I can’t find one. I’ve done so many things that there really isn’t one Niche. Besides, I might get bored working with the same people all the time”. 

There are lots of Niches you can pick from. And if you read the comprehensive list in “Riches Are Niches – Find a Niche and You’ll Be Rich”, and still can’t find a Niche to work with, your Niche may be a trend, or a challenge.

•   Or, “Won’t I be limiting myself if I work with a small group of clients? If I market to a small number of people, doesn’t that mean that I sell less?”

When you sell to a Niche market, it is a smaller concentrated group of people who have the same challenges and are looking for solutions. With a small, concentrated group like this, more of the people in this group are likely to buy your products and services. With a large, general group, there are many people who are not looking for the challenges you solve. You’re marketing to many people who are not buying, which is costly in terms of time, effort and money.

•   And “What if I pick the wrong Niche? What do I do then?”

The most important and valuable thing you can do is pick one Niche – for now. 1) Do your research. My ebook and complete system Riches Are Niches – Find a Niche and You’ll Be Rich™ shows you how to do that. 2) Pick a Niche that is big enough to support you and make the money you want to make. 3) Ask them what they want, what challenges they have and solutions they’re looking for. 4) Design your products and services to fit their challenges. 5) Start marketing! If you’ve done your research, followed my complete system, and find you’re not making sales, find out why. It could be your approach to products or sales, or the sales copy that’s not working, and not the Niche. If you explore all these possibilities and it still doesn’t work, tell me. 

You get the ebook plus worksheets, specific Web sites to do your research, and special Bonuses. Plus . . . 

You also get free access to special Riches Are Niches™ Teleseminars -- offered exclusively to customers.

Since finding your perfect Niche often takes some time and you often have questions as you consider the best Niche for you, you’ll get free access to special Riches Are Niches™ Teleseminars for customers only, where you can ask me your specific questions, and get answers right then and there. (Value - $priceless)

Not sure how to approach people in your Niche? What to say when you start marketing to them? How to articulate what you do and why they should hire you rather than someone else? I’ll help you!

Here are some of the results you’ll get after reading “Riches Are Niches – Find a Niche and You’ll Be Rich™ and applying the entire system to your own business:

• You will know your Niche, and know if it’s large enough to generate the income you want
   

• You’ll know how to research your Niche and what they want to buy. That means you’ll design your products so they sell
   

• You can choose your Niche from the most comprehensive list of Niches – it’s all in the Appendix for you. Or, use the list to jump-start your own brainstorming.
   

• You can find your Niche – even if you’ve already tried everything and you still don’t have a Niche. I share with you insider secrets and proven techniques – even if you’ve already tried everything
   

• You know where to find the people in your Niche so you can market to them and reach large numbers of people at the same time, not market to one and two people at a time
   

• You will have a steady stream of referral clients rather than spending a great deal of time selling. You don’t have to make cold calls to win new clients. 
   

• You’ll be able to build your business even in tough times, in times when there’s lots of competition, and when people are putting projects and purchases on hold. 
   

• The people in your Niche buy your services and products. They come back to you time and time again because they like and find value in your services and who you are. 
   

• You’ll be known as the “Expert” in your Niche. You command higher fees.
   

• People recommend you to their colleagues and friends. Clients will come to you. So will speaking engagements, articles and columns, and bigger opportunities. You’ll be stepping up to a bigger game. And winning.
   

• You’ll be at the beach, traveling or spending time with family and friends – not spending hours and hours marketing.

When you order Riches Are Niches™ -- Find a Niche & You’ll Be Rich™, you not only get the ebook, worksheets and resources, you also get several bonuses designed to help you pick your perfect Niche – one that you’ll love, and who will really value what you have to say, so they’ll buy from you.

Bonus #1 - Special Report: 25 Ways to Tell If Your Niche is the
Right One For You – and What to Do If It’s Not 

This Special Report gives you 25 ways to double-check to see if your Niche is the right one for your business. You get real examples of Niches that will work and ones that won’t work, so you don’t waste your time creating products and services and building a business that won’t bring in enough income to support you in the lifestyle you want to live. And if your Niche isn’t the right one for you, it tells you what to do to find the right Niche. For example, one way to tell if your Niche is right is: You have plenty of clients, and they come to you. You cherry-pick which clients to work with, and you don’t work with everyone. If you don’t have plenty of clients who come to you, and you don’t have enough clients to cherry-pick the ones you work with, this Special Report tells you what to do to turn your situation around. (Value: $47)

Respond now and also get personal coaching – only if you order by July 22, 2008

Bonus #2 - Personal, one-on-one coaching with me (Value: $97)

I’ll spend 15 minutes with you individually on your Niche. I don’t do this very often. In fact, I may not do it again. You can ask me how to find the Niche that works best for you, where to find people in your Niche so you can start your marketing, what to say in the first letter, E-Mail or call you make – or anything you want to ask about Niches. 

Because you’re ordering your copy of
Riches Are Niches . . .

Don’t Delay - Order Today
and Get Your Bonuses

To order your copy of the Riches Are Niches -- Find a Niche & You’ll Be Rich System™. . . and get all these great bonuses.

$37.95 Ebook

$99.00 Ebook + 30 minutes Mentoring

BONUS:  Order the Ebook or Ebook + Mentoring by July 22, 2008 and also receive a 15-minute Laser coaching session!

Sincerely,

 Jan

Jan Wallen

P.S. #1 – Once you have the ebook in your hands, I’m certain that you’ll immediately see how it gives you such a powerful edge. If not, contact me within 60 days for an immediate refund. 

P.S. #2 – Remember finding your perfect Niche and “owning” it – being the undisputed Expert -- can easily repay the cost of my ebook many, many times over. Get your copy now. 

The Riches Are Niches™ – Find a Niche & You’ll Be Rich System™

Selling Your Expertise™ LLC
3042 Rt. 32 -- Saugerties, NY 12477
E-Mail: jan@TurnWhatYouKnowIntoCashFlow.com 

©2008 Jan Wallen. All rights reserved.